Some publishers report receiving up to a third of their revenue from Steam games through third-party stores. Important note: Not all copies redeemed on Steam were sold through Steam and vice versa (GTA V, The Witcher 3).
But it is the size of the market of paid games that Valve controls.Īnd, while the actual sales of paid games on Steam are lower than indicated here, please remember, that this number doesn’t include DLC sales or free-to-play revenue. It’s not the overall volume of sales through Steam, of course, as there are many ways to obtain a game on Steam. Overall paid Steam market size comes up at whopping $3.5B! The actual numbers are probably lower due to off-Steam sales and giveaways. I don’t have data for every game for every month, that’s why yearly median sales are lower than the sum of total monthly median sales.Īn average game on Steam got median sales of 6,640 copies in 2016 with $25,245 in revenue. Median stats are based on 8,996 games that I have sales stats for 2016. I did my best to account for the largest of them, but I’m sure I’ve missed some.
Of course, that includes the sales outside of Steam, bundles, giveaways and free promotions. As you can see, around 370M games got new owners in 2016.
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